Affiliate Sales — Tangibles vs. Digital Product Promotions
For the marketers who are undecided about whether to promote a tangible or a digital product-knowing what affects the sales of each can make the decision easier. Tangible products are what you can physically hold or touch.
We all use tangible products every day in life. Our healthcare items, our clothing — even the meals that we eat are considered tangible. You can find millions of tangible products to promote online, on sites like Amazon, & Wal-Mart, just to name a couple.
Digital products would fall under the category of those items that can be delivered to consumers via their email inbox or a download. Some of those products might be software that makes their marketing life easier.
Other products might be movies or video or a PDF file. It’s whatever product you can send them by using the Internet. Obviously, you can’t deliver clothes to someone’s email inbox but you could deliver an e-course telling customers what clothes they can promote for profit online.
The age old question that many marketers still ask is, which product will make the most in profit — tangible or digital ones? The answer is……. whichever product fills a need and there’s a situation where you can get that product in front of the people who need it.
A great product without an audience is just one that gathers dust for someone or one that sits on a hard drive. That’s why the marketing part of affiliate sales is so important. You need both.
Whether you sell tangible or digital products, be a promoting machine and spread the word about the products everywhere you go online that allows for that type of promotion. Talk about it every chance you get to land in someone’s email inbox with permission.
Make sure you put an affiliate link in the newsletter where you’re talking about the product. The reason behind that is because you might get someone a year down the road who clicks on that link and buys the product because it’s sent out on autopilot via an email autoresponder (we will get into that at a later date).
You’ll earn your percent of the sales no matter when that link is accessed — as long as the product is still available. So make it easy for the buyer to get to it. Remember that you’re basically acting as a traffic director when you’re in affiliate sales. You just show the way to the product.
What you want to look at, (no matter which type of product you decide to promote) is what the commission is that you’ll make on the product. You might think 50% sounds great versus 10% — you also need to take the selling price of the product into consideration, and the money you are going to spend to advertise the product,(depends of the source of traffic you decide to use — ie. paid traffic).
For example, 50% for a $10 item = a $5 commission.
Whereas, 10% for a $1,000 item = a $100 commission.
You do not have to choose — you can always promote both tangible and digital products, as do many other Affiliate Marketers, and there are so many that complement each other.
If you are interested in learning about Affiliate Marketing — check out my Affiliate Marketing Crash Course. It’s FREE!!! The only thing it will cost is your email address and some time to read and implement the steps.
