MLM Business Opportunity
Research the MLM business opportunity.
Any MLM business opportunity worth considering will either have a track record that you can investigate and evaluate or it will have a clear statement of the plan, the potential, and the up-front costs.
Before investing any time or money in a specific MLM business opportunity, there are some questions you should consider first.
How long has the MLM been in business? Before investing time and money in marketing an MLM business opportunity, it is important to determine how long it has been operating.
If it is a new concept that has not been proven in the marketplace, you have no assurance that it will even work — be VERY cautious.
Does the company have a fixed address and phone number? This may seem obvious to you, but the fact is, thousands of companies operate with nothing more than a website and an email address. Many of them are here today and gone tomorrow. Make sure the business you intend to deal with has a fixed address, physical location, and established phone number.
Does the MLM business opportunity have some successful members you can talk to? Most business opportunities will show you testimonials. But these are often untrustworthy. They could even be completely fabricated. Ask the owner of the business for names of real people you can talk to. Call them on the phone and ask them to share their experiences with the program. This will not only provide you with valuable first-hand information about the program, but it will give you a list of advisors who might be willing to help you along the way.
How much initial investment is required? In many cases a proven MLM business opportunity with a successful track record will involve some kind of minimal initial investment. You will need need to put out a large sum, or pre-purchase inventory. You should not assume that a business opportunity that is free to join is a better investment. Usually a free-to-join business will involve other costs such as marketing and advertising fees. Just keep in mind that nobody gives away “opportunities” for free.
What you have to determine is whether a specific MLM business opportunity has a successful track record; is managed by honest people and offers you a realistic chance of actually making some money. These are the things you must weigh against the minimal entry costs. The biggest cost is going to be the time you invest into your business.
What is the realistic income potential of the business? Have a careful look at the numbers and projections provided by the business opportunity. Then talk with actual members who are using the program to determine if they have been able to turn those numbers into reality; but, keep in mind — you do not know the level of effort these people have put in.
Are there extra fees, such as yearly or monthly subscription fees, shipping costs, or minimum purchase requirements? Make sure to get a detailed list of all the fees involved in operating the new business. These things may not seem significant now, but they can easily eat into your profits later.
How much control of your new business will you have? Be clear on who owns the business, and who controls the way it is developed and marketed. You may want to diversify your product offerings in order to avoid being at the mercy of a “head office”.
The MLM business opportunity should require low initial investment and have high profit potential both in the short term and in the long term. It should allow you to build a profitable business of your own that will be a source of income far into the future.
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